The new Canadian anti-spam legislation (CASL) takes effect July 1, 2014.
Be ready for CASL by attending this seminar to ensure your email and marketing practices aren’t putting you at risk!
Discover the new rules, as well as how to safely build your email lists and contacts. Learn everything you need to do in order to comply with the new CASL requirements while generating results through your email marketing.
Presented by Robyn Quinn Area Local Expert, Constant Contact.
This 90 minute session will cover:
• What is CASL
• Defining permission: both implied and expressed
• The advantages of permission marketing
• How to grow your contact list within the guidelines of CASL
• Ideas for getting all of your implied consent recipients to express consent before the first expiration deadline