KELOWNA – March 30 Successful Email Marketing Workshop

Successful Email Marketing Workshop
Kelowna, BC  |  Wed, March 30th  |  9:30am – 3:30pm  |  $179.00

Early Bird Special: Register by Thursday, March 24th for $159

WorkBC Kelowna
1460 Pandosy Street, Unit 102
Kelowna, BC V1Y 1P3

    • Coffee and lunch is provided – please advise if you have dietary needs. 
    • Parking is very limited so please plan accordingly.
    • The training room is up one flight of stairs with no elevator.

This fundamental workshop will cover email marketing from start to finish.  Starting with the step-by-step design process in creating and branding your Master Email Template.  Once the email template has been created, we will discuss content best practices to keep people opening your emails.  We will then discuss important factors in getting your email noticed in the inbox.  We will ensure you know how to segment your audience to deliver a more targeted message, and we will finish the day discussing how to use your email reports to send better emails in the future.  All of this while working alongside the expert trainer in your own Constant Contact account.

During this course we’ll cover:

  • Creating and Branding an Email Template with:
  • Company Colors, Logo & Contact Information, Social Media Buttons, and Links
  • Best Practices and Ground Rules for Creating Content
  • Creating Engaging Content in Your Email like:
  • Buttons, Videos, Surveys and Linking
  • Getting your email noticed in the inbox
  • Permission Marketing Best Practices
  • CASL Overview & Tools to Help You Comply
  • Segmenting and Target Marketing  
  • Use of the Contact Management Interface
  • Uploading and Managing Contacts
  • List Growth Strategies
  • Analyzing Email Reports

Recommended you bring your laptop to class – tablets and other devices will not be best option.