How Branding is Catching up with Digital World

How Branding is Catching up with Digital World

Brand used to be dictated to consumers. Marketing and PR departments huddled over screens and emerged triumphant with the “brand”.

April Dunford, in a Medium article, counters what that approach defines for positioning and gives a very useful revamp of branding. Everything You Knew about Positioning is Wrong

No Comments

Post a Comment

Comment
Name
Email
Website